Grand Seiko Flagship Boutique

Located at 540 Madison Avenue in New York City, the new multi-level, 580-square-meter flagship store is the largest Grand Seiko Boutique globally. With an impressive presence on the corner of Madison Avenue and 55th Street, it promises an unparalleled experience for watch enthusiasts and connoisseurs, celebrating the brand’s rich heritage of artistry and innovation. The flagship features an elegant and contemporary design that reflects Grand Seiko’s brand message, “Alive in Time,” representing its dynamic spirit and desire to push the boundaries of watchmaking.

The first floor is dedicated to providing a captivating retail experience with a strong emphasis on the essence of Japanese hospitality. It features a welcoming bar, lounge area and a semi-private consultation space, all designed to offer clients a personalized and attentive experience. Making your way down the dramatic spiral staircase, the lower level of the boutique hosts various events, from private dinners to lectures, exclusively for Grand Seiko’s GS9 Members.

Photos by Grand Seiko